Marketing Your Gallery to Make Money
Free Art or Photo Gallery at Accents-n-Art.com

* Free Gallery      * Submission Guidelines    * Products   * Royalties

Selling products online is extremely competitive. In order to be successful, it is important to make your gallery visible to as many potential customers as possible. There are several steps you can take to help optimize the sales of your products.

The title of each image should contain keywords that accurately describe your item in as much detail as possible. Specific titles such as "Purple Bearded Iris" should be used instead of the more general "purple flower" whenever possible. The same title should not be used for similar images.

The keywords you choose are also an important part of your image submission. Keywords are used to return a listing of titles to customers when they use the search feature on our web site. Using specific and general terms are recommended for keywords.

Keywords should be used to express the dominant colors in your image such as green, blue, red, black, white, etc. Common names such as waterfalls, rivers, flowers, and sunsets should be used. Formal names such as Niagara Falls, The Grand Canyon, Tiger Lilies, and California will assist customers who are looking for specific products. Unique descriptive terms should also be used. Examples of these terms include abstract painting, black and white composition, impressionism, expressionism, modern, contemporary, photography, and Americana.

Before you choose the mark-up for your products, we encourage you to look at similar products you will be competing with. If you are an established artist or photographer who brings customers to your gallery by name, you may be able to sell products at a higher mark-up. If you are trying to gain new customers, you may choose a mark-up that allows you to compete more effectively with other products on our web site.

Promoting your gallery online is encouraged. The more links links to your gallery, the more opportunities it will have for customers to visit it. You should link to your gallery from web pages that permit posting links, and ask your family and friends to help.

You may use email ONLY when correspondence is requested. Unsolicited email should never be sent and is considered spam. Sending spam email is grounds for the suspension or removal of your gallery from our web site.

In addition to your original work, consider displaying canvas reproductions, t-shirts, and mouse pads when you exhibit at an art or photography show. It gives your customer a larger selection in many price ranges, and will result in more opportunities to sell your products.

You should always hand out cards or flyers with contact information and the web address for your gallery. Customers will be able to purchase your works online long after the art or photography show is over.